The pink wine picks up in popularity during the warmer months, and last spring alone, Americans spent $216 million on rosé, according to a NielsenIQ report. “Last year, rosé accounted for 2.5 million cases,” he tells Bustle.
wine and spirits distributor, Southern Glazer’s Wine & Spirits. In 2005, for example, a total of 27,000 cases of rosé were sold in the U.S., according to Eric Hemer, the director of wine education for the largest U.S. Stateside sales are reportedly increasing at 30% to 50% per year, dwarfing what was once a quirky little category. Truly, rosé is everywhere: at Whole Foods, your local wine bar, and in the fishbowl-sized glasses on reality TV. I found myself wondering: are we drinking rosé all wrong? That’s essentially what happened to me recently, after taking a swig from a glass of Whispering Angel that had lingered too long in the sun. As refreshing as a formerly cold towel that’s been unrolled, swabbed over someone else’s face, and thrown on the floor. When you come back to it, 15, 20, 35 minutes later, what you thought would be a bracing, bright splash of sunshine in your mouth has become … flat. You pour some into a plastic cup, get distracted by a plate of food, and promptly forget about your glass. There’s a bottle of pink wine in an ice bucket. Stop me if you’ve heard this one before: You’re at a party.
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